Plaszewski

Gain visibility on Google in Germany

International SEO & SEA Freelancer

Want to reach customers in Germany, Austria or Switzerland? I help international companies get found in the German-speaking market: in organic search results, in Google Ads and increasingly in the answers of AI assistants. Direct, senior-level and without agency overhead.

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SEO and SEA freelancer for Germany

As a German SEO and SEA freelancer, I help your business succeed in the German market. I have worked in search engine marketing since 2009, first as founder of the web agency dpi design and today as a freelancer for companies across Germany, Austria and Switzerland. My background combines technology and business: I trained as an IT specialist in application development and studied International Business Studies at Paderborn University.

The German market has its own rules. Users search differently than in English-speaking markets, compound words and regional terms change which keywords matter, and data protection rules shape how tracking and advertising work. With local knowledge and hands-on experience, I help you reach your target audience and turn visibility into enquiries and sales.

You work with me directly. No account managers in between, no hand-offs to junior staff. I can advise your team, act as your extended team member for the German market or take over the implementation myself.

International SEO: rank in German-speaking search results

Translating your existing website is rarely enough. To rank in Germany, your content needs to match what German users actually search for. My SEO work for international companies typically covers:

  • Keyword research for the German market: finding the terms your customers really use, not just literal translations, and mapping them to the right pages.
  • Technical SEO for multilingual websites: hreflang, URL structure, crawling and indexing, page speed and structured data.
  • On-page optimization: titles, headings, content and internal links that meet search intent in German.
  • Content strategy: which topics your German audience needs, and briefings your writers or translators can work with.
  • Reporting: clear reports or a dashboard, so you always know what has changed and why.

I work with tools such as Sistrix, Screaming Frog, Google Search Console, Google Analytics and Semrush, and with systems like WordPress, WooCommerce and TYPO3.

As a Google Ads freelancer and Google Partner, I focus on your business goals. Together with you and your team, I design the framework for profitable Google Ads campaigns in Germany: account structure, German keywords and ad copy, bidding strategies and budgets. I also manage Microsoft Ads (Bing) as a Microsoft Advertising Partner.

An important part of every project is tracking. In Germany and the EU, consent management and privacy-friendly tracking are essential. I set up conversion tracking with a consent banner and Google Consent Mode, so your campaigns can learn from reliable data while respecting your users' choices.

Search is changing. Google now shows AI Overviews above many results, and more and more people ask ChatGPT, Perplexity or Gemini for recommendations. For your company, the new question is whether you are mentioned when AI assistants answer questions about your market in German.

The foundation is the same as for SEO. AI systems draw on content that is easy to find, technically clean, well structured and credible. On top of that, I measure how your brand appears in AI answers and build the content and signals that help you get cited. This discipline is often called Generative Engine Optimization (GEO). You can find more details on my German page about GEO Freelancer.

Your benefits with an international SEO and SEA freelancer

Competitive advantage

Get ahead of your competitors in the German market by using search strategically. Combining SEO, Google Ads and AI visibility means you show up wherever your customers look.

Planning and security

Stable rankings bring predictable traffic. Paid campaigns add speed when you launch new products or enter a new region. And there are no long contract terms.

Knowledge transfer

I explain why I recommend something. Your team learns how the German search market works and can build on that knowledge long after our project.

How we work together

  1. Free initial call

    In 30 minutes, we talk about your goals, your current setup and the German market. You get a first assessment of the biggest opportunities.

  2. Analysis and proposal

    I analyze your website, your competitors and, if available, your ad accounts. You receive a proposal with a clear scope and fixed costs.

  3. Implementation or coaching

    I either implement the measures myself or support your team. In both cases, with quarterly goals and regular reporting.

FAQ

Do you work with companies outside Germany?

Yes. Most of my projects run remotely. I work with companies that want to reach customers in Germany, Austria and Switzerland, wherever they are based. For workshops or kick-offs, I am happy to meet in person.

Can you work with our existing agency or in-house team?

Yes. I can act as the German-market specialist alongside your international agency or in-house team and deliver requirements that can be implemented directly.

Do you only do SEO, or also Google Ads?

Both. I offer SEO, Google Ads and Microsoft Ads, plus visibility in AI search. You can book one discipline or combine them. Using search term data from Google Ads for SEO is one of the biggest advantages of having both in one hand.

What does it cost?

It depends on the scope: a one-time audit, a workshop or ongoing monthly support. After our initial call, you receive a proposal with a clear scope and fixed costs, without long contract terms.

Contact

Let's talk about your visibility in Germany.

Tell me briefly what you need. Call me, send a WhatsApp message or write an email. I will get back to you with a suggestion for a free 30-minute initial call.